The brief for this could have resulted in repurposing old content with a few pieces of social post copy. But we convinced the clients to make a sweet little content series to show off the Taste The Difference range – quite literally. 

Cutting food to find out if it’s cake or not is fine, but the real fun is having to take a bite to get to the truth. And made for a fun gameshow style series.

Directed in-house, we cast characters from around the office, with the help of a very skilled artist and influencer: the bake king.