I hear voices.
Not like that. But I can hear every single brand tone of voice in my head. When I’m writing in that voice, it’s all I hear.
I like to imagine it’s a little bit like being a method actor. Except without any extreme diets or fistfights with colleagues.
Get ready to scroll like never before to see just some of the work I’ve done for a few brands.
TK Maxx & Homesense
I became the voice of two wonderful brands and put together comms for a host of webpages, landing pages and wrote every single word on every single email that their loyal customers would receive from their reward scheme: Treasure. As well as monthly newsletters from both stores.
I also wrote press releases and social copy for events and giveaways in the fashion and homeware industries.
A brand’s tone of voice shouldn’t dilute for the nitty gritty bits. Boring legals deserve a sprinkle of personality too.
Philadelphia
I was lead on copy for the friendliest cream cheese out there. Writing most of the copy for the remake of the Philadelphia website as well as social posts. I oversaw the copy of a team of writers too, to make sure it was as smooth as Philly.
Post office
After a horrible period of banks closing down, Post Office wanted to let the local community know that their in-branch Bank Hub was here to help.
Should you need some tips on baby poo yourself, I’ve linked to the full articles.
Nestlé SMA
As the lead on tone of voice and copy for SMA, I had a big responsibility. I took the website and social copy from cold and text-booky to a more approachable one. Kind of like that loveable, down-to-earth parent from the school run who also happens to have a PHD in baby nutrition.
I ended up writing over a hundred articles. Which I didn’t just craft the copy for, but I heavily researched every article. Not only as a parent, but through scientific journals as well as every single NHS guideline on pregnancy and parenting out there. I’m practically a self-appointed doula, now.
#FlexibleFirst
During lockdown I was tasked with writing WACL’s toolkit (basically a thesis) on why Flexible Working is good for women and in turn good for everyone.
I found my own sources and cited them and put together strong cases for Flexible working in what was essentially a bible to help WACL in their #FlexibleFirst Campaign. Here’s just a snippet to show you I’m more than one headline wonder.
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